This concept explores Gen Z trends through a futuristic world created for Balenciaga. The City of Lights is a luxurious urban landscape where power, identity, and self-expression take center stage. Its residents, dressed in bold silhouettes and all-black looks, move through a city of shimmering skyscrapers in sleek black Cadillacs. gender norms blur, sunglasses become statements, and black panthers symbolize strength and confidence. This world captures Balenciaga’s avant-garde spirit while responding to Gen Z’s desire for bold aesthetics and immersive brand experiences. All visuals were created using AI to bring this visionary concept to life.
